Dec 20, 2017
Welcome to another episode of 7-Minute Marketing with Pam. My
name is Pam Didner, and I am all about B2B, digital and content
marketing. That’s what I do. And thank you for listening.
Every week, I’ll pick one marketing question and attempt to address it with actionable takeaways in 7 minutes or less. So send me your questions. I want to help you take on your marketing challenges.
This week, I want to share something I read from the book of Verne Harnish, “Mastering the Rockefeller Habits.” This is a how-to book. Verne shares templates and specific processes that you can follow when you grow your company from 1 person to 50 people to 100 and more. At each stage of the growth, you need to make significant changes in people, strategy, processes, and tools. If you are growing your company and your processes and tools are setting you back, this can be a great book to get ideas on how to put your hiring and internal processes back on track. By the way, I am not affiliated with Verne. I just like his book and I thought I would share with you.
There is one thing he mentioned in his book that caught my eyes. He talked about the importance of establishing “core values” for your company before any strategic planning or even funding pitches. Core values will guide how people behave and how the company is run. Most importantly, core values will discreetly nourish your corporate culture when you not looking.
The perception is that setting core values requires a lengthy discovery process, soul-searching, and a big budget. In his book, Verne disagrees that this process needs to be lengthy or spend a big budget to do that. He uses a fun and quick process called the “Mission to Mars.” I really like this process.
Here are the steps:
Voila! You have your core values.
I love his process. It’s easy, quick, powerful and cost-effective for companies who don’t have a big budget and a lot of time to do it. I can ultimately see this exercise working if it’s facilitated well.
It may seem that a core value creation exercise has nothing to do with marketing per se, but core values will indirectly affect the tone and manner of your writing and guide the content creation, especially in telling a story about your company.
So that’s the wrap for today’s podcast.
Thank you for listening, until next week.