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7 Min Marketing with Pam Didner

Aug 30, 2017

Leading a marketing team to consensus

Question: “I lead a virtual marketing team.  Everyone seems to have his or her ideas on how to do things. How do I lead the team to consensus?” -- Melissa

I know how hard it is to lead a virtual team. If you work in a big corporation, you know what I mean. There’re a lot of...

Aug 23, 2017

Dealing with marketing burnout

Question: How do we deal with marketing burnout?

Let me speak from my personal experience.   

After 20 years at a big corporation, I decided to work for myself. It sounds romantic but, when you are in the trenches trying to make it work, there is nothing glamorous or romantic about it. I...

Aug 23, 2017

Applying content marketing to sports marketing

Question: How does content marketing apply to sports marketing? -- Jake

 Let’s start with the content marketing definition first. Here it goes:

 “The process of developing and sharing relevant, valuable, and engaging content to target audience with the goal of acquiring...

Aug 23, 2017

Making the transition from traditional to digital marketer  

Question: “How do I make the transition from a traditional marketer into a digital marketer?” -- Elaine

I’m going to talk about my own personal journey of making that transition.

I started out as a marketing operations manager. I did mostly back-end...