Sep 27, 2017
Topic: Marketing Plan 2-pager: Part 2
Senior executives are very busy. They may not be 100% up-to-date about your plans. Before presenting a marketing plan, it’s important to have a two-page summary to guide them and get them up to speed.
The 1st slide of the summary contains:
Sep 20, 2017
Let’s talk about a marketing plan 2-pager. For this episode, I want to touch on the first part of a 2 pager. Then, I’ll address the last part of the 2nd pager in the next episode.
I’ve presented hundreds of marketing plans to senior mgmt. The lesson I’ve learned was that it’s...
Sep 13, 2017
Question of the day: Should I listen to the data or my gut when it’s time to make marketing decisions?
Here are some thoughts that I want to share with you:
For anything Search Engine Optimization (SEO) and search related, I tend to follow the data. I make an effort to...
Sep 6, 2017
Question: What are the differences between planning and plans? -- Nathalie
This topic came up while I was talking to one of my clients the other day. I asked how she is doing. She told me that she is stressed because the company started planning for 2018 and she has a lot of work to do get ready. I...