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7 Min Marketing with Pam Didner

Nov 29, 2017

Welcome to another episode of 7 Minute Marketing with Pam. My name is Pam Didner and I’d like to share with you another dosage of B2B, digital and content marketing. That’s what I do. And thank you for listening. 

On this episode, rather than addressing one marketing question, I’d like to share a conversation I...


Nov 22, 2017

Welcome to another episode of 7 Minute Marketing with Pam. My name is Pam Didner and I love sharing a little dosage of B2B, digital and content marketing. That’s what I do. And thank you for listening. 

Every week, I’ll pick one marketing question and attempt to address it with actionable take-aways in 7 minutes or...


Nov 15, 2017

Welcome to another episode of seven-minute marketing with Pam. My name is Pam Didner and I am all about B2B, digital and content marketing. That’s what I do. And thank you for listening. 

Every week, I’ll pick one marketing question and attempt to address it with actionable take-aways in 7 minutes or less.  So send...


Nov 8, 2017

Becoming Situationally Fluent

Today, I want to do something different! I want to share a term I’ve learned, it’s called situational fluency. That’s right, situational fluency.

Recently, I read a book about Collaborative Sales by Keith Eades and Tim Sullivan. With pretty much almost all human knowledge on the...


Nov 1, 2017

Standardizing content

How do we standardize content if localization and personalization drive better engagement? - Juliet

This is something that we struggle to find a balance in scaling content across region. There is no right or wrong answer per se, so let me address that in these ways:

  1. Products and personas,
  2. budget...