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7 Min Marketing with Pam Didner

Jan 31, 2018

One listener, Lisa, knows that I am writing my second book. She posed a question, “how did you come up with the subject and title of your book?”

Well, it’s hard. In the US, more than 90,000 books get published every year. Chances are whatever I want to say is likely to be said already. There is truly nothing new...


Jan 24, 2018

A friend, Erick, was tasked to conduct a content audit and asked me if I have a template that he can use. I sure do.

In general, content audits are conducted for three reasons:

  1. Some audits just have a grasp of what content is out there and share that with the whole team so that everyone has a holistic view. People who...


Jan 17, 2018

Today, I want to share a little story about me. Since I am a marketer, I have the tendency to see everything through the lenses of a marketer. When I go to a website, I’ll immediately start evaluating the design, copy writing and Calls-to-action. When I am reading an email, I start thinking, “What is the intent of...


Jan 10, 2018

Every week, I’ll pick one marketing question and attempt to address it with actionable takeaways. So send me your questions. I want to help you take on your marketing challenges.

At my last episode, I shared the exciting news that I started writing my 2nd book. The book is going to examine sales enablement and I...


Jan 3, 2018

Happy New Year! Can you believe it? It's 2018.

I don't know about you, but I have this love-and-hate relationship with New Year's resolutions. Here is the "hate" part: New Year's resolutions frustrate me because I have what I like to call a "one-month curse" that I can't break. I spent a couple thousand dollars buying...