Jan 31, 2018
One listener, Lisa, knows that I am writing my second book. She posed a question, “how did you come up with the subject and title of your book?”
Well, it’s hard. In the US, more than 90,000 books get published every year. Chances are whatever I want to say is likely to be said already. There is truly nothing new...
Jan 24, 2018
A friend, Erick, was tasked to conduct a content audit and asked me if I have a template that he can use. I sure do.
In general, content audits are conducted for three reasons:
Jan 17, 2018
Today, I want to share a little story about me. Since I am a marketer, I have the tendency to see everything through the lenses of a marketer. When I go to a website, I’ll immediately start evaluating the design, copy writing and Calls-to-action. When I am reading an email, I start thinking, “What is the intent of...
Jan 10, 2018
Every week, I’ll pick one marketing question and attempt to address it with actionable takeaways. So send me your questions. I want to help you take on your marketing challenges.
At my last episode, I shared the exciting news that I started writing my 2nd book. The book is going to examine sales enablement and I...
Jan 3, 2018
Happy New Year! Can you believe it? It's 2018.
I don't know about you, but I have this love-and-hate relationship with New Year's resolutions. Here is the "hate" part: New Year's resolutions frustrate me because I have what I like to call a "one-month curse" that I can't break. I spent a couple thousand dollars buying...