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7 Min Marketing with Pam Didner

Feb 28, 2018

I am a firm believer that the function of marketing is to grow business and support sales. Great story telling, wonderful commercials, and fantastic events all sound great, but they need to have calls-to-action that tie with sales directly or indirectly. Otherwise, they are just some marketing fluff.

I met Jenny, CEO...


Feb 21, 2018

I was reading a great sales book by Erik Peterson, Three Value Conversations: how to create and elevate and capture customer value at every stage of the long lead sale. Ok, the subtitle is very long. Just remember the name of the book is Three Value Conversations.

One thing that struck me is the idea of finding the...


Feb 14, 2018

Some listeners may know that I am writing my 2nd book. I have to say writing is hard. The hardest part is to structure 50,000 - 70,000 words in a logical manner so that you can share a unique point of view and flow in such a way that readers want to flip from page to page. Not only do you need to offer a compelling and...


Feb 7, 2018

A listener, Ally, working in a small software company with 2 marketing people doing everything from marketing to sales support. She is working on a brand guide to standardize not only the look-and-feel of outbound communications but also create the consistent layout for different formats of content output. Her sales...