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7 Min Marketing with Pam Didner

Mar 21, 2018

I was in Melbourne, Australia, speaking to Cisco’s Channel Partner Marketing Managers at Cisco Live. I love working with channel partners. They usually don’t have a big marketing budget and every dollar they spend has to count. After the keynote, I did 8 1:1 whiteboarding sessions with their channel partners....


Mar 14, 2018

If you ask sales people “what they need from their marketing team?”, 10 out of 10 will say that they need more high-quality leads. But what is a high-quality lead? Or what is a marketing qualified lead (MQL)The definition varies from company to company and from industry to industry.

I had a chance to talk to,...


Mar 7, 2018

A friend asked me if I feel lonely working for myself. It’s funny that question has never popped into my mind in the past three and half years. Then, I decided to sit back and to give it some serious thought.

Well, I do work from home, not in a co-working space or in a company environment. I have a remote team. We are...