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7 Min Marketing with Pam Didner

Jun 28, 2018

I spent the past 10 days writing a complicated strategic brief on behalf of an agency to brief their creative team, copywriters and content creators. This agency is running a big campaign for a large technology company.

I’ve briefed creative, media and social media teams, content marketing agencies and freelancers...


Jun 21, 2018

I had coffee with a friend, Maria, last week. We haven’t seen each for almost 2 years. I was very excited to see her. After catching up with talk about our family and kids, she asked me: Pam, what have you been working on lately? Well, that’s a good question. What have I been working on?  How would you answer...


Jun 14, 2018

Ok, I did several episodes about my trip to Lima. Now, let’s come back and focus on answering your questions. I did a webinar last week with Mintent, a Content Marketing Platform company. The topic of the webinar was ‘3 creative ways that marketers can enable sales across regions.’ At the end of the webinar, one...


Jun 6, 2018

I was hoping to record this episode when I was in Machu Picchu. That would be a major milestone, right? I carried the recording equipment all the way up 9000 feet above the sea level. I was taken away by the ruins, the mountains, the history and just the overall experience. I decided to be present and enjoy it as much...