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7 Min Marketing with Pam Didner

Nov 29, 2018

I just finished reading Talk Triggers by Jay Baer and Daniel Lemin. The book offers a complete guide to creating customers through word of mouth. It totally exceeds my expectations.

Jay and Daniel provide what they call the 4,5 and 6 systems. They talk about the 4 requirements for a talk trigger which gets your...


Nov 22, 2018

Andi who attended my Global Content Marketing Workshop at Content Marketing World sent me this question:

Pam, I am sitting here going through my notes from CMW highlighting what I need to take action on when I get back to the office and I have highlighted so much from your presentation! I do have one question - do you...


Nov 15, 2018

Ann Handley, the author of the popular Book “Everybody Writes”, shared her journey of creating content in her own backyard, also known as her website, during the Content Marketing World conference. Here is the background of her keynote: She wrote 2 books and is prolific in providing content in popular...


Nov 8, 2018

Joann asked me for some quick and easy sales enablement tricks that marketers can implement right away. Well, this is such a basic question, but there is no quick answer. It really depends… It depends on your marketing jobs and your interactions with the sales team. Your roles and responsibilities will guide how you...


Nov 1, 2018

With my 2nd book launched, many people ask me why I wrote a Sales Enablement book instead of another content marketing book.

Well, there are professional and personal reasons:

One the professional front:

Sales and marketing tend to be treated as separate functions with limited integration, especially in enterprises....