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7 Min Marketing with Pam Didner

Feb 28, 2019

Early in December, Victor, a good friend, referred a potential client to me. This client is not my typical B2B technology and global enterprise clients. It’s a mid-size and regional accounting firm based in Northern California. The founder was able to grow his business through events and referrals. While they...


Feb 21, 2019

Many people downloaded my eBook, A Quick and Easy Framework for Marketers to Enable Their Sales Team. I usually follow up with a personalized email to thank them for downloading the eBook. I also ask them to send me any questions they may have after reading the eBook. Whether it’s related to the eBook or other...


Feb 14, 2019

Andie from the UK sent me a LinkedIn messaging: 

“Hey Pam, I've been following you on Twitter for a while, and have recently heard your Marketing Book podcast, thought I'd reach out as sales enablement is a big problem right now: Where to start?!  

Actually, several people approached me about this...


Feb 7, 2019

B2B buyers spend just 17 percent of their time meeting with potential suppliers, while 45 percent of their time is spent researching independently, according to Gartner.  Out of that 45%, B2B buyers spend 27 percent of their time researching independently online and 18 percent of their time researching independently...