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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

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  2. 63 - Write your content with one person in mind #FindYourDoris

63 - Write your content with one person in mind #FindYourDoris

Nov 15, 2018

Ann Handley, the author of the popular Book “Everybody Writes”, shared her journey of creating content in her own backyard, also known as her website, during the Content Marketing World conference.

Here is the background of her keynote: She wrote 2 books and is prolific in providing content in popular publishing sites from Inc to Forbes, but her website is like a content ghost town, so one of her followers said to her “what gives?!”

She took on the challenge, started creating content and doing email marketing to engage with her followers. Email marketing, Ann?Welcome to the dark side.

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