Apr 26, 2018
Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner, and I love sharing a little dose of B2B, digital and content marketing, seven minutes at a time.
After speaking at the Cleve Content Conference in Copenhagen, I met up with a good friend, Diana, in Manchester, England. We were thinking about where we should spend our weekend. She suggested that we visit the Chatsworth. I got excited right away. I recalled reading somewhere that Chatsworth was Mr. Darcy’s country estate, Pemberley in the movie version of Pride and Prejudice starring Keira Knightley and Matthew Macfadyen. In the movie, Mr. Darcy’s country estate seemed fantastic, so I had to check out.
We got there around 10:00 am and the estate wasn’t open until 11:00 am. We strolled through the field around the estate. I was told that Chatsworth covers over 1000 acres and most of the field is open for public all year around. The current owner, the 12th Duke of Devonshire, still lives in this manor with his family. He is keen about open access and allows the community to use it for recreational purposes. We lucked out on the weather. Birds chirping, flowers blossoming, cloudless blue sky and lush green grass. It was a superb and perfect spring day.
If you’ve listened to my podcast about my visit to Chateaux Clos Luce in Loire or read my blog post about my experience attending the USTA US Open, you’ll notice that I put my marketer’s lenses on whenever I go.
As a marketer, I was blown away by Chatsworth for the following reasons:
I didn’t talk to the management to do this podcast. These are my personal observations from simply viewing and talking to several members of the staff. I asked one of the staff members who’ve been there for several years why every staff is so eager to tell Chatsworth stories. She said that the Duke and Duchess are both very kind and generous. They consider themselves lucky and they treat their staff with respect.
I think she hit the core about how to run a good company. The corporate culture, especially for a family-run business, truly reflects the personal values of the founders.
Chatsworth is considered one of the finest country estates in England. I can totally see why. The staff is doing a great job representing Chatsworth. They continuously refresh and update their product, which is their estate and they make an effort to tell stories and curate the best experience for their visitors.
Talking about customer retention and word-of-mouth. They won me over and I’ll not only visit this place again but also share my wonderful experience with others, like what I am doing now.
Do you put on your marketing lenses when you travel? Any good stories to tell? Please share with me.
Again, send me your marketing questions via Twitter @pamdidner
Be well. Until next time.