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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

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  2. 58 - Content marketing and Apple Store Classes

58 - Content marketing and Apple Store Classes

Oct 11, 2018

In my last episode, I talked about a class I took on how to take better photos using my iPhone. I found a class through the Today at Apple website.

By going through that site and checking the various classes thatApple offers, I have to say that Apple does a great job on content marketing and sales enablement. In a way, their content is an extension of sales enablement. They use content to educate new users on how to use their products better. They use content to show existing users new tricks.

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