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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

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  2. 91 - How can marketing help sales and vice versa?

91 - How can marketing help sales and vice versa?

Jun 6, 2019

Welcome to another episode of 7-Minute Marketing with Pam.

My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time.

Chris asked me this holy-grail question: how can marketing help sales and vice versa?

Well, the question is very abstract. Let’s bring it down a notch. Marketing can do many things to help sales.

The question is what marketing wants to do to help sales and whether sales agree that it would be helpful. 

In many cases, marketing helps sales build a pipeline, which means getting potential leads or marketing qualified leads for sales.

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