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7 Min Marketing with Pam Didner

Aug 1, 2019

I decided to attend VidCon in Anaheim this July. It was one of the few events that I went to as an attendee, not as a speaker. VidCon is short for Video Conference. I first read about VidCon several years ago and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans, a...


Jul 24, 2019

A listener of this podcast, Chris, posted a question: What is the best way to integrate branding and messaging into sales? How can marketing help sales stay 'on brand'?

Define brand and branding

First of all, let’s define what brand is. What does brand or branding mean?  A brand is beyond a logo. It’s how a...


Jul 18, 2019

I have huge respect for sales people. I do! Personally, I don’t think that I am cut out to be a sales rep. The reason is that I don’t take rejection well, I take it personally, as if it’s my fault. So being told “no, thanks” 20-30 times every day is going to crush me. Needless to say, I haven’t been doing...


Jul 11, 2019

A client I haven’t talked to for 2 years texted me on Monday. She asked me if we can get together for a cup of coffee. I am so glad to hear from Harriet. She was the chief of staff and operations manager for a business unit in a global enterprise.  I helped her create keynote presentations for her general manager,...


Jul 4, 2019

I was asked a question the other day. How do you know that you are a true digital marketer? That’s a great question. The truth is there is no way to measure your digital knowledge per se. There is no test that you can take. The breadth and depth of your digital knowledge and expertise is based on your personal...