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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

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  2. 102 - Messaging Framework: Product-Specific Template

102 - Messaging Framework: Product-Specific Template

Sep 12, 2019

In the EP101, I talked about what is a messaging framework. A messaging framework is a logical and structured representation of your products’ and services’ unique promises and differentiation.

For today’s episode, I want to talk about a messaging template. It’s very hard to talk about a temple on a podcast because I can’t do a show-and-tell in front of you. You can’t really see the template. This is probably not your job, but it doesn’t get a sense of how it’s done.

So, you need to visualize it and follow along, OK?

For a messaging template you can create, you need to start with a product.

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