Sep 26, 2019
For today’s episode, I want to continue the series on how to create a solid messaging framework. I know that this is a niche topic in marketing.
Not everyone is creating messaging or talking points. This may not be your job. As a modern marketer, I think it’s important to have a holistic view of marketing is done. Messaging creation, in a way, is as important as content creation or storytelling.
For this episode, I want to talk about messaging framework for secondary or low-cost/low volume or low-cost/high volume products. I have several listeners who asked me: “Pam, my company sells many products. Do I need to create a messaging doc for every product?”
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