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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Sep 26, 2019

For today’s episode, I want to continue the series on how to create a solid messaging framework. I know that this is a niche topic in marketing.

Not everyone is creating messaging or talking points. This may not be your job. As a modern marketer, I think it’s important to have a holistic view of marketing is done. Messaging creation, in a way, is as important as content creation or storytelling.

For this episode, I want to talk about messaging framework for secondary or low-cost/low volume or low-cost/high volume products. I have several listeners who asked me: “Pam, my company sells many products. Do I need to create a messaging doc for every product?”


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