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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit

Oct 10, 2019

A big hello from Portland, Oregon.

How can I think strategically? How to cultivate strategic thinking?

Strategic is such a big word. Whenever I think of the term “Strategic Thinking,” I picture a politician or policymaker in a Think Tank trying to craft big initiatives to tackle issues like climate change, unemployment, boosting the economy, etc.

For the sake of today’s podcast, I want to narrow the definition of strategic thinking a little bit in the context of B2B marketing. Let’s keep it concrete: how can you carry on productive and interactive conversations with your CEO, VP of marketing, and other senior staff?


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