Oct 24, 2019
Cindy is a newly promoted VP of Marketing for a manufacturing company. She knows how to get things done, but she tends to get deep into the weeds. That’s because, for a long time, her job was about getting things done. You can give her any marketing tactics and she would find a way to implement them. Now that she is a newly minted VP of Marketing, she is unable to pull herself out of the tactical level and instead focuses on structuring a high-level budget plan discussion with her manager, who is the VP of Sales.
The first thing she sent me was her budget file with a laundry list of marketing expenses. Ok, that’s not the thing I want to see. The first thing I wanted to see is her marketing plan. I used her input to create the first draft.
Here is what a simple one-page marketing plan can look like.
If you want to chat, reach out on any social media channels or email me at firstname.lastname@example.org.
You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.