Preview Mode Links will not work in preview mode

Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

  1. All Episodes
  2. 110 - Why B2B Businesses Need to Invest in Marketing

110 - Why B2B Businesses Need to Invest in Marketing

Nov 7, 2019

In the last episode, I mentioned that I met Danny Harris at Content Marketing World. He’s a regular listener to my podcast. Thank you, Danny! We did a Zoom meeting a couple of weeks after the conference. Danny is amazing. He created several nice frameworks to tie the customer journey, marketing channels and sales stages together. I am very impressed with his work. Thank you for sharing, Danny.

I asked him if he had any questions that he wants me to address in my podcast. He had a fundamental question: “Why do we need to invest in B2B marketing?”

--------------

If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.