Nov 29, 2017
On this episode, rather than addressing one marketing question, I’d like to share a conversation I had with the sales and marketing team at Curata.
Curata is a platform that can help you curate, plan and measure your content marketing efforts. It has a very nice, solid platform that allows you to select relevant...
Nov 22, 2017
Every week, I’ll pick one marketing question and attempt to
address it with actionable take-aways in 7 minutes or less. So send
me your questions. I want to help you take on your marketing
During my recent workshop, “7 Ways to Increase Conversions with Digital Content”, I tried to hone in on the fact...
Nov 15, 2017
Every week, I’ll pick one marketing question and attempt to address it with actionable take-aways in 7 minutes or less. So send me your questions. I want to help you take on your marketing challenges.
Nov 8, 2017
Today, I want to do something different! I want to share a term
I’ve learned, it’s called situational fluency. That’s right,
Recently, I read a book about Collaborative Sales by Keith Eades and Tim Sullivan. With pretty much almost all human knowledge on the Internet and at our finger tips,...
Nov 1, 2017
How do we standardize content if localization and personalization drive better engagement? - Juliet
This is something that we struggle to find a balance in scaling content across the region. There is no right or wrong answer per se, so let me address that in these ways.
If you want...