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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Jan 31, 2018

One listener, Lisa, knows that I am writing my second book. She posed a question, “how did you come up with the subject and title of your book?”

Well, it’s hard. In the US, more than 90,000 books get published every year. Chances are whatever I want to say is likely to be said already. There is truly nothing new...

Jan 24, 2018

A friend, Erick, was tasked to conduct a content audit and asked me if I have a template that he can use. I sure do.

In general, content audits are conducted for three reasons.


If you want to chat, reach out on any social media channels or email me at

You can also join my Facebook...

Jan 17, 2018

Today, I want to share a little story about me. Since I am a marketer, I have the tendency to see everything through the lenses of a marketer. When I go to a website, I’ll immediately start evaluating the design, copy writing and Calls-to-action.

When I am reading an email, I start thinking, “What is the intent of...

Jan 10, 2018

Every week, I’ll pick one marketing question and attempt to address it with actionable takeaways. So send me your questions. I want to help you take on your marketing challenges.

In my last episode, I shared the exciting news that I had started writing my 2nd book. The book is going to examine sales enablement and I...

Jan 3, 2018

Happy New Year! Can you believe it? It's 2018.

I don't know about you, but I have this love-and-hate relationship with New Year's resolutions. Here is the "hate" part: New Year's resolutions frustrate me because I have what I like to call a "one-month curse" that I can't break. I spent a couple of thousand dollars...