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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Jun 28, 2018

I spent the past 10 days writing a complicated strategic brief on behalf of an agency to brief their creative team, copywriters and content creators. This agency is running a big campaign for a large technology company.

I’ve briefed creative, media and social media teams, content marketing agencies and freelancers...

Jun 21, 2018

I had coffee with a friend, Maria, last week. We haven’t seen each for almost 2 years. I was very excited to see her. After catching up with talk about our family and kids, she asked me: Pam, what have you been working on lately?

Well, that’s a good question. What have I been working on?  How would you answer that...

Jun 14, 2018

Ok, I did several episodes about my trip to Lima. Now, let’s come back and focus on answering your questions. I did a webinar last week with Mintent, a Content Marketing Platform company. The topic of the webinar was ‘3 creative ways that marketers can enable sales across regions.’ At the end of the webinar, one...

Jun 6, 2018

I was hoping to record this episode when I was in Machu Picchu. That would be a major milestone, right? I carried the recording equipment all the way up 9000 feet above the sea level.

I was taken away by the ruins, the mountains, the history and just the overall experience. I decided to be present and enjoy it as much...