B2B Marketing and More With Pam Didner

Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more.

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce.

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

52 - Know Your Analytics Tools

Aug 30, 2018

Many businesses use Google Analytics (GA) to measure website traffic, paid search performance, organic search optimization, and even track sales and conversions. So, how much do you know about Google’s Analytics? Well, I am the first to confess: I didn’t know much about GA.

My GA knowledge was limited to the...

51 - Everything is Connected

Aug 23, 2018

Frequent listeners know that I practice yoga on a regular basis. The truth is that I go to 2 different yoga studios in Portland. I do Hot Yoga in one studio and learn new and different yoga postures in another studio.

Attending classes in two studios, I get opportunities to see how different yoga instructors conduct...

50 - Search and Content Marketing

Aug 16, 2018

Recently, I attended MozCon, a search conference, hosted by Moz. Moz provides search marketing tools that makes SEO, inbound marketing, link building and content marketing easy. This company is pretty well-known in the search community.

One of the speakers was Amy Hebdon, who specializes in paid search at Paid Search...

49 - Three ABM Marketing Examples

Aug 9, 2018

I was requested by a client to create an eBook for account-based marketing. The client asked if I could add some real-world account-based marketing examples as part of the eBook, so I went hunting. Well, not so much of hunting as Googling.

I came across this blog post by Influitive. Influitive offers an advocacy...

48 - PowerBlanket Sales Enablement

Aug 2, 2018

Frequent listeners know that I just finished my 2nd book, Effective Sales Enablement. This book was written from a marketers’ perspective on what we, marketers, can do to enable sales. I believe that marketing elements, f used right, can support sales and show impact directly. I am always looking for examples on...