B2B Marketing and More With Pam Didner

Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more.

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce.

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

65 - Book Review: Talk Triggers by Jay Baer and Daniel Lemin

Nov 29, 2018

I just finished reading Talk Triggers by Jay Baer and Daniel Lemin. The book offers a complete guide to creating customers through word of mouth. It totally exceeds my expectations.

Jay and Daniel provide what they call the 4,5 and 6 systems. They talk about the 4 requirements for a talk trigger which gets your...

64 - How to Build a Content-Centric Organization

Nov 22, 2018

Andi who attended my Global Content Marketing Workshop at Content Marketing World sent me this question:

Pam, I am sitting here going through my notes from CMW highlighting what I need to take action on when I get back to the office and I have highlighted so much from your presentation! I do have one question - do you...

63 - Write your content with one person in mind #FindYourDoris

Nov 15, 2018

Ann Handley, the author of the popular Book “Everybody Writes”, shared her journey of creating content in her own backyard, also known as her website, during the Content Marketing World conference.

Here is the background of her keynote: She wrote 2 books and is prolific in providing content in popular publishing...

62 - Simple sales enablement tips to implement as a marketer

Nov 8, 2018

Joann asked me for some quick and easy sales enablement tricks that marketers can implement right away. Well, this is such a basic question, but there is no quick answer. It really depends… It depends on your marketing jobs and your interactions with the sales team. Your roles and responsibilities will guide how you...

61 - Why Did I Write A Sales Enablement Book?

Nov 1, 2018

With my 2nd book launched, many people ask me why I wrote a Sales Enablement book instead of another content marketing book.

Well, there are professional and personal reasons.

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