Mar 28, 2019

Someone filled out a question card at my workshop without leaving a name, but I like the question: “How to Reduce the tension between sales and marketing over timely follow up to qualified leads?”

Whoever wrote the question, I just want to let you know that it’s a common issue across industries and companies. You...

Mar 21, 2019

A fellow marketer from the B2B Marketing Exchange, Regina asked: “How do I get my marketing peers to shift their thinking so they focus on helping sales achieve their goals?” 

I’ve discovered that, in enterprises, budget, business goals and measurements influence how marketers behave and function as a team. If...

Mar 14, 2019

Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. 

I launched a brand-new workshop titled ‘How to leverage existing marketing elements to enable sales’, at B2B Marketing...

Mar 7, 2019

At B2B Marketing Exchange, a fellow marketer, Matt, asked me “Pam, what tools do you recommend providing the sales team with updated content? They are always asking where I go to find X or Y?”

I know… It’s hard. For sales to find any content, it’s easier for them just ask marketing directly. We’ll tell them,...