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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Aug 29, 2019

A neighbour kid asked me What is B2B Marketing? B2B Marketing used to be called Trade Advertising or Industrial Advertising many years ago. Over time, marketers changed the term to B2B marketing, which sounds a lot classier. 

Many people may think that marketing is just marketing. Basically, we are marketing products...

Aug 20, 2019

Hi, everyo

So, here are the key takeaways:

  • Understand how your farmers receive knowledge. Document the journeys and create your content according to them. Make your content and information available to them.
  • Understand how your farmers buy. Identify their touch points and contacts and see how you can leverage them.


Aug 1, 2019

I decided to attend VidCon in Anaheim this July. It was one of the few events that I went to as an attendee, not as a speaker. VidCon is short for Video Conference. I first read about VidCon several years ago and thought it was such a genius idea to create an event that brings YouTube Celebrities to their fans, a...