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B2B Marketing and More With Pam Didner

Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

Sep 26, 2019

For today’s episode, I want to continue the series on how to create a solid messaging framework. I know that this is a niche topic in marketing.

Not everyone is creating messaging or talking points. This may not be your job. As a modern marketer, I think it’s important to have a holistic view of marketing is done....


Sep 19, 2019

Messaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. I know. 

Yet, messaging is the crucial and vital foundation for external communications and internal sales training. You may not create...


Sep 12, 2019

In the EP101, I talked about what is a messaging framework. A messaging framework is a logical and structured representation of your products’ and services’ unique promises and differentiation.

For today’s episode, I want to talk about a messaging template. It’s very hard to talk about a temple on a podcast...


Sep 5, 2019

Messaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. I know. 

Yet, messaging is a crucial and vital foundation for external communications and internal sales training.

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If...