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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Oct 31, 2019

Well, I was at Content Marketing World and trying to get ready for my session. A big and tall gentleman, Danny Harris, approached me and said, “Pam, you’ve changed your podcast title and logo.”

I was like, “What?” Someone actually noticed that I changed my podcast title from "7 Minute Marketing with Pam" to...

Oct 24, 2019

Cindy is a newly promoted VP of Marketing for a manufacturing company. She knows how to get things done, but she tends to get deep into the weeds. That’s because, for a long time, her job was about getting things done. You can give her any marketing tactics and she would find a way to implement them. Now that she is a...

Oct 17, 2019

In the last episode, I talked about how to be a strategic thinker in the context of B2B marketing. I shared three ideas:

  1. Think from the perspective of “why and what”, not “how”
  2. Communicate in a way that senior managers can understand
  3. Help senior managers connect the dots

For this episode, I want to talk about...

Oct 10, 2019

A big hello from Portland, Oregon.

How can I think strategically? How to cultivate strategic thinking?

Strategic is such a big word. Whenever I think of the term “Strategic Thinking,” I picture a politician or policymaker in a Think Tank trying to craft big initiatives to tackle issues like climate change,...

Oct 3, 2019

So, I spent several episodes talking about how to create a solid messaging framework and I shared templates in Ep 101, 102, 103 and 104. For today, I want to share a personal story and talk about how to prioritize your workload when you and your team are overworked and understaffed?


If you want to chat,...