B2B Marketing and More With Pam Didner

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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more.

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce.

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

118 - The Pros and Cons of In-House vs. Outsourced Marketing

Jan 30, 2020

Hello from Portland. This week is one of those weeks when I have several pressing client deliverables. On top of that, I also need to create several podcast and video recordings.

Speaking of creating content, here is a LinkedIn message from Queenie who lives in Hong Kong.

She said: Hi Pam, I continually read your blogs...

117 - Is a Career in Marketing Right for Me?

Jan 16, 2020

Good Morning from Portland, Oregon.

I have a confession to make. I travel a lot and most of my clients are not in Portland, Oregon. The truth is that I don’t know many local marketers. So, I attended a networking event the other day and I had the opportunity to talk to several local marketers.

One of the young...

116 - How to Define a New Marketing and Sales Role

Jan 9, 2020

Good Morning from Portland!

I received an email from Kate. In her email, she mentioned that she’s been an account manager for several companies. She started as a Sr. Account Manager with a new company a year ago. From her perspective in this role, she’s identified a large gap in marketing and sales collaboration; so...

115 - How to Document Your Marketing Contribution

Jan 2, 2020

Happy New Year, everyone! I hope that you had a great holiday and are well-rested.

As a marketer, if your company’s marketing plan for the new year is done, I’d strongly recommend you do one thing, tie your job contribution to your Company’s business goals and marketing objectives and do that in one page. This is...