B2B Marketing and More With Pam Didner

Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more.

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce.

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

204 - ft. Carla Johnson: How to Encourage Innovation in Your B2B Business

Feb 22, 2022

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. We are going to talk about innovation today. My guest today is Carla Johnson. She is a marketing and innovation strategist, keynote speaker, and author of ten books.

In her latest book RE:Think Innovation, Carla breaks down the exact...

203 - SOLO - Breaking Bad News In Business: Three Approaches To Use

Feb 15, 2022

Hi, a big hello from Raleigh, North Carolina. Today I answer the question that we often don't discuss openly. How to break the bad news in business with a proper presentation deck.

A young marketing manager asked me how to share the results of paid social media campaigns with her management that didn't go well and put a...

202 - ft. Steve Kearns: Essential Tips for Data-Driven B2B Social Media Marketing Strategy [A LinkedIn Case Study]

Feb 8, 2022

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. I had a fantastic conversation with Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions.

Steve shared his experience, including lessons learned in a blog migration. I captured a big chunk of it in

BONUS: LinkedIn's Steve Kearns on Blog Submissions and Boosting SEO

Feb 1, 2022

I had a great time talking to Steve Kearns, Head of Blog And Social Media for LinkedIn Marketing Solutions. Our conversation lasted well over an hour, so I split it into several episodes. Part 1 explored how to consolidate country-specific blog sites into a global one. If you are working on global content marketing,...

201 - ft. Steve Kearns: Scale Your Global Business With a Centralized Content Strategy (A LinkedIn Case Study)

Feb 1, 2022

Hello, from Portland, Oregon. Welcome to another episode of B2B Marketing & More. My guest is Steve Kearns, Head of Blog and Social Media Marketing for LinkedIn Marketing Solutions.

Today's episode is about scaling global business with a centralized content strategy. We had such a great conversation while recording the...