May 17, 2022
Hello, and welcome to another episode of B2B Marketing & More. I have a special guest today: Erika Heald. She's a founder and the lead consultant at Erika Heald Marketing Consulting, where she helps a lot of SaaS startups.
Today we talk about B2B thought leadership in the context of B2B marketing specifically. What makes it essential for marketers and companies, and why do they need to be aware of generating thought leadership.
Tune in to learn how to build B2B thought leadership.
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