Nov 22, 2018
Andi who attended my Global Content Marketing Workshop at Content Marketing World sent me this question:
Pam, I am sitting here going through my notes from CMW highlighting what I need to take action on when I get back to the office and I have highlighted so much from your presentation! I do have one question - do you have a recommendation on how to transition from a traditional marketing program to a content program without it being jarring for the audience?
Ok, first of all, Andi, this is a, what I call, a holy-grail question. If I completely crack the nut, I’d say that I am the chosen one who knows the untouchable secret.
Here are my two suggestions on how you can approach this.
If you want to chat, reach out on any social media channels or email me at firstname.lastname@example.org.
You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.