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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit

Nov 22, 2018

Andi who attended my Global Content Marketing Workshop at Content Marketing World sent me this question:

Pam, I am sitting here going through my notes from CMW highlighting what I need to take action on when I get back to the office and I have highlighted so much from your presentation! I do have one question - do you have a recommendation on how to transition from a traditional marketing program to a content program without it being jarring for the audience?

Ok, first of all, Andi, this is a, what I call, a holy-grail question. If I completely crack the nut, I’d say that I am the chosen one who knows the untouchable secret.

Here are my two suggestions on how you can approach this.


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