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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

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  2. 69 - Scaling Content Marketing for Sales Enablement

69 - Scaling Content Marketing for Sales Enablement

Dec 27, 2018

Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. 

Alicia asked a question: With all these new trends, the ways that sales and marketing teams operate and collaborate will continue to evolve. How is the role of content producer going to change?

Alicia, content producers usually create content for inbound and outbound communications. So, let’s look at the sales side to understand what types of content they usually need. In general, there are three types of content that sales need. Maybe there are more, here are the 3 types of content on the sales side.

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