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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

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  2. 72 - How Sales Enablement Benefits Marketing

72 - How Sales Enablement Benefits Marketing

Jan 17, 2019

Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time.  

While being interviewed for a podcast, I was asked a great question: “Hey, Pam, you wrote a sales enablement book from a marketer’s perspective. That sounds good. But how can marketers really benefit from supporting sales?”

Ok, I’d like to answer that at two different levels.

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