Feb 7, 2019
B2B buyers spend just 17 percent of their time meeting with potential suppliers, while 45 percent of their time is spent researching independently, according to Gartner. Out of that 45%, B2B buyers spend 27 percent of their time researching independently online and 18 percent of their time researching independently offline.
With approx. 62% of buyers time spent on research and meeting with suppliers, what can marketers do to help buyer’s research and sales efforts?
There are plenty of things that marketers can do. I want to share
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