Feb 14, 2019
Andie from the UK sent me a LinkedIn messaging:
“Hey Pam, I've been following you on Twitter for a while, and have recently heard your Marketing Book podcast, thought I'd reach out as sales enablement is a big problem right now: Where to start?!
Actually, several people approached me about this question since I published my book in October 2018. Given that the sales enablement effort from the marketing side is different from company to company, let me address this based on the 3 different roles of marketing professionals,.
Where to start to enable sales