Preview Mode Links will not work in preview mode

Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

  1. All Episodes
  2. 76 - Sales Enablement: Where to start as a marketer?

76 - Sales Enablement: Where to start as a marketer?

Feb 14, 2019

Andie from the UK sent me a LinkedIn messaging: 

“Hey Pam, I've been following you on Twitter for a while, and have recently heard your Marketing Book podcast, thought I'd reach out as sales enablement is a big problem right now: Where to start?!  

Actually, several people approached me about this question since I published my book in October 2018. Given that the sales enablement effort from the marketing side is different from company to company, let me address this based on the 3 different roles of marketing professionals,.  

Where to start to enable sales  

  • as an individual contributor 
  • as a marketing director with a small team 
  • as a VP of marketing 
 

—————

If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.