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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit

Dec 27, 2017

Every week, I’ll pick one marketing question and attempt to address it with actionable takeaways. So send me your questions. I want to help you take on your marketing challenges.

For today, I want to share some exciting news. I signed up with a publisher to work on my 2nd book. No, it’s not about content marketing. No, it’s not about anything global. So, what is it? OK, drum roll, please! It’s about sales enablement! When I told my friend, Amy, about the news, she was like, “Whaaaaaat? What’s that? And why did you choose a topic that is so, um, unpopular! Oh, I mean, niche?” Amy, I feel your love.

Let’s talk about why I chose that topic.


If you want to chat, reach out on any social media channels or email me at

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead