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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

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  2. 30 - Use Co-Marketing to Drive Sales: B2C and B2B Examples

30 - Use Co-Marketing to Drive Sales: B2C and B2B Examples

Feb 28, 2018

I am a firm believer that the function of marketing is to grow business and support sales. Great story telling, wonderful commercials, and fantastic events all sound great, but they need to have calls-to-action that tie with sales directly or indirectly. Otherwise, they are just some marketing fluff.

I met Jenny, CEO for 3 Busy Dogs, a company that makes beer for dogs. Yes, you hear me right.  Beer for dogs, but no-alcohol. The company is small, so she doesn’t have a big marketing budget. To create buzz, she relies heavily on user-generated content on social media and co-marketing.

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If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

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