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B2B Marketing and More With Pam Didner


Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

Mar 14, 2018

If you ask sales people “what they need from their marketing team?”, 10 out of 10 will say that they need more high-quality leads. But what is a high-quality lead? Or what is a marketing qualified lead (MQL)The definition varies from company to company and from industry to industry.

I had a chance to talk to, William Wickey, Head of Content and Media Strategy at Lead Genius, who relayed how their marketing and sales teams agreed on the different stages of leads so that there is no debate on how to move leads further down the funnel.

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If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

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