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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit

Jun 14, 2018

Ok, I did several episodes about my trip to Lima. Now, let’s come back and focus on answering your questions. I did a webinar last week with Mintent, a Content Marketing Platform company. The topic of the webinar was ‘3 creative ways that marketers can enable sales across regions.’ At the end of the webinar, one attendee, Megan, asked a question:

How do you draw the line between arming sales with marketing material and getting inundated with too many requests for tasks such as writing sales correspondence emails with prospects?

I totally understand Megan’s concerns. That’s exactly what happens sometimes. Marketers do everything they can to support sales.


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