Jun 28, 2018
I spent the past 10 days writing a complicated strategic brief on behalf of an agency to brief their creative team, copywriters and content creators. This agency is running a big campaign for a large technology company.
I’ve briefed creative, media and social media teams, content marketing agencies and freelancers before. This is nothing new to me. But this time is different and it’s super-complicated. There are 6 dimensions that I have to take into account as part of the brief:
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