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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Aug 16, 2018

Recently, I attended MozCon, a search conference, hosted by Moz.  Moz provides search marketing tools that makes SEO, inbound marketing, link building and content marketing easy. This company is pretty well-known in the search community.

One of the speakers was Amy Hebdon, who specializes in paid search at Paid Search Magic.  So, what do you think when the term, paid search, comes to your mind? When I think of paid search, I think of the following:

  • Optimizing a long list of keywords and phrases that I need to bid on or purchase
  • Numbers of impressions I need to accomplish
  • Lowering CPCs (cost per clicks)
  • Trying to rank number 1 on Google


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