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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit

Aug 30, 2018

Many businesses use Google Analytics (GA) to measure website traffic, paid search performance, organic search optimization, and even track sales and conversions. So, how much do you know about Google’s Analytics? Well, I am the first to confess: I didn’t know much about GA.

My GA knowledge was limited to the measurement of website traffic such as page views, bounce rates, top 10 most viewed content, numbers of visitors from different countries and content views by devices. That was about it. But I know that Google Analytics can do so much more.


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