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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Sep 13, 2017

The question of the day: Should I listen to the data or my gut when it’s time to make marketing decisions?

Here are some thoughts that I want to share with you:

For anything Search Engine Optimization (SEO) and search related, I tend to follow the data.  I make an effort to understand the keyword lists and how my audience searches and use the data to guide content creation.

However, I don’t let keyword and search dictate my writing or creative approach. For that, I follow my gut, then I use AB testing to validate my gut decision.


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