Preview Mode Links will not work in preview mode

Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

  1. All Episodes
  2. 6 - Gut vs. Data when making marketing decisions

6 - Gut vs. Data when making marketing decisions

Sep 13, 2017

The question of the day: Should I listen to the data or my gut when it’s time to make marketing decisions?

Here are some thoughts that I want to share with you:

For anything Search Engine Optimization (SEO) and search related, I tend to follow the data.  I make an effort to understand the keyword lists and how my audience searches and use the data to guide content creation.

However, I don’t let keyword and search dictate my writing or creative approach. For that, I follow my gut, then I use AB testing to validate my gut decision.

—————

If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.