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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit

Oct 25, 2018

I did a session on “How to Build a Global Content Marketing Team” at Content Marketing World two years ago. Karen attended that session. Subsequently, she and I had a conversation on how she should structure her team.

She has a small team which supports several geographies. And she didn’t have approved headcounts to support the different local teams on the ground. She asked me what to do. I told her that her team members need to have two roles.


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