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B2B Marketing and More With Pam Didner


Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

Sep 20, 2017

Marketing Plan 2-pager: Part 1 

Let’s talk about a marketing plan 2-pager.  For this episode, I want to touch on the first part of a 2 pager.  Then, I’ll address the last part of the 2nd pager in the next episode.

I’ve presented hundreds of marketing plans to senior mgmt.  The lesson I’ve learned was that it’s important to have 1-2 summary slides to ground senior management about the plan before diving into details. Senior management tends to go from meeting to meeting and their minds run at 180 miles a hour. Before you do a deep dive into your plan, it’s important to have 1-2 summary slides to ground them and set the expectations up front.   

What should be included in your summary slides which I call a 2-pager?

Slide 1:

  • Sales goal and business objective
  • Marketing objective
  • Marketing strategy

 Slide 2:

  • Personas
  • Marketing Tactics
  • Success metrics

For this episode, let’s talk about slide 1, starting with ‘Sales goal and business objective.’

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