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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit

Sep 27, 2017

Topic: Marketing Plan 2-pager: Part 2

Senior executives are very busy. They may not be 100% up-to-date about your plans. Before presenting a marketing plan, it’s important to have a two-page summary to guide them and get them up to speed. 

The 1st slide of the summary contains:

  1. Sales goals
  2. Business objectives
  3. Marketing objectives
  4. Marketing Strategies

The 2nd slide of the summary includes:

  1. Personas
  2. Marketing Tactics
  3. Success Metrics


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