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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit

Mar 21, 2019

A fellow marketer from the B2B Marketing Exchange, Regina asked: “How do I get my marketing peers to shift their thinking so they focus on helping sales achieve their goals?” 

I’ve discovered that, in enterprises, budget, business goals and measurements influence how marketers behave and function as a team. If your marketing peers are not supporting sales, one of the possible reasons may be that their marketing objectives or success measurements are not set up to motivate that behavior.


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