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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Apr 4, 2019

Tatianna knows that I’ve updated my website 5 times in the past 4 years. She is going to lead her company’s website overhaul this year. This is the first time that she is taking on a project like this. She asked me what she needs to pay attention to before she starts. 

I asked her if this is a complete overhaul or a partial overhaul. Tatianna told me that her company is a start-up and has grown very fast. They’ve not refreshed the website for over one year. The CEO wants to refresh the home page, products, and customers pages.

Here are the elements I told Tatianna to focus on: 

  1. Design
  2. Content
  3. SEO
  4. Site Migration

There are many things that she needs to pay attention to, but I prioritize these four as the key focal points.


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